MARKETING IQOS / HNB CATEGORY SENIOR SPECIALIST

Pracovní nabídka

Job Title: MARKETING IQOS / HNB CATEGORY SENIOR SPECIALIST

As the world’s leading tobacco company, we have made a game-changing decision. Led by science and innovation, we are building PMI’s future on smoke-free products (SFP) – introducing new product categories that offer better alternatives for adult smokers. One of the key pillars of this transformation is the Heat-not-Burn (HnB) category, represented by our leading brand IQOS.

Our vision is clear: to convert every adult smoker who would otherwise continue to smoke, to smoke-free products. This transformation can positively impact millions of lives and society at large.

We are currently searching:

MARKETING IQOS / HNB CATEGORY SENIOR SPECIALIST

You will be part of the HnB Category team focusing on Strategy & Portfolio, driving the growth, performance, and long-term strategy of the HnB category in Czechia. You will collaborate locally, regionally and globally with various teams across SFP Marketing, Commercial Operations, Finance, Sales & Operations Planning, Data Insights & Analytics and others to turn strategy into execution.

Your role combines category management, strategic brand building, and portfolio strategy with the ultimate goal of switching every adult smoker to smoke-free products, and HnB in particular.

Specifically, you will:

· Drive category management: Review category performance, identify growth opportunities, consolidate insights, and align forecasts across several teams

· Lead with consumer insight: Consolidate various data sources to understand legal age nicotine users’ needs, motivations, and barriers, and turn insights into actionable strategies

· Shape the HnB portfolio strategy: Define positioning and roles of individual brands within the HnB portfolio, contributing to a clear category architecture

· Collaborate on demand planning: Partner on demand forecasting, supply planning, and stock management to ensure product availability and commercial readiness

· Work on product launches: Contribute to portfolio development, new product introductions, and technical aspects of bringing new products to Czech market

· Develop business cases and commercial plans: Support product launches and initiatives with sound rationale and success metrics

· Oversee HnB category P&L: Analyze P&L, ensure profitability through effective resource allocation and plan key activities that maximize business impact

· Optimize processes: Design and test innovative optimization initiatives through AI tools to boost deliverables quality and efficiency

You’ll be the connector between strategy, execution, and performance — shaping the future of the HnB category in the Czech Republic

We are looking for someone with the following experience, skill set and mentality:

· Bachelor’s degree or higher

· 4+ years of experience in Strategy Consulting, FMCG, B2C Marketing and/or Brand Management

· Strong analytical skills and business acumen

· Strong in product/portfolio strategy, business development, and business planning

· Fluency in English (Czech/Slovak a plus)

· Collaborative, curious, and forward-thinking mindset with excellent communication and presentation skill

What We Offer

You’ll find a dynamic and international environment with plenty of opportunities to learn, take initiative, and make an impact. You’ll work in highly skilled, multicultural teams that encourage innovation and collaboration, with strong opportunities for future career growth – both locally and internationally.

1. Growth & Learning

· Work on one of PMI’s most strategic categories with exposure across markets and regions.

· Access to world-class learning and internal mobility programs.

· Collaborate with international experts and leaders driving the smoke-free transformation.

2. Work & Lifestyle

· 25 vacation days + 4 sick day

· hybrid mode (home office 2 days)

· Summer and winter vacation contributions

3. Compensation & Benefits

· Competitive salary and annual performance bonus

· Pension plan and Life and accident insurance

· Be part of a once-in-a-generation industry transformation — helping millions of adult smokers switch to better alternatives.

Join us and help shape the future of the HnB category in the Czech Republic. Apply now and bring your ambition where it can make a global impact