Marketing & Communication Specialist

Pracovní nabídka

About the job
Swagelok Czech Republic, Poland, Slovakia is an authorized sales and service center of Swagelok, a global market leader in fluid power solutions.

Our office in Plzen is one of the 200 distributors in 70 countries around the world. The parent company Swagelok is based in Cleveland, Ohio (USA) and has 20 production, research and technical centers spread over all continents, which we can rely on.

We provide complex services in the field of fluid systems in the Czech Republic, Slovakia and Poland. Our goal is to meet the highest demands for performance, safety and reliability in the most demanding fluid power applications.

Responsibilities

Strengthening Brand Identity:

• Communicate the customer brand position and brand promise consistently across all channels
• Reference and adhere to the Brand Guidelines, Editorial Style Guide, and Global Marketing Communications Policy
• Utilize corporate-produced brand assets (incl. photography, design templates, iconography, etc.)
• Provide brand guidance & trainings and share with other customer-facing associates as required

Marketing Strategies and Plans Development:

• Create, evaluate, implement, and periodically revise the company's marketing strategies and plans
• Define and act upon key performance indicators tied to marketing efforts to continuously optimize programs and measure outcomes
• Create and define marketing priorities tied to annual plans,
• Drive integrated marketing campaigns and segmentation needs that will support business outcomes
• Maintain and optimize local marketing channels by creating a plan that includes a global-local content mix, aligned to annual plan priorities
• Conduct market research and analyze trends to identify new marketing & communication opportunities

Marketing Content Creation & Localization:

• Utilize corporate campaign materials that are aligned to annual goals; localize as appropriate and deploy integrated campaigns that drive local awareness and engagement
• Translate corporate-produced content (i.e., technical literature, website/blog, integrated marketing campaign materials, etc.) as relevant to local audiences
• Lead a development of localizes content (i.e., case studies, testimonials, white papers, press releases, videos, etc.)
• Utilize key messages when developing content for localization
• Amplify relevant content using local channels
• Maintain and optimize local marketing channels by creating a plan that includes a global-local content mix
• Provide localized content to sales team for their use in engaging with customers
• Write, proofread, and edit a creative and technical content across different mediums

Leads Generation:

• Implement an automated lead generation processes that feed the sales process with new leads
• Implement promotion-driven campaigns
• Generate a consistent flow of leads for sales teams

Collaboration across and outside the organization:

• Collaborate with internal teams to develop and assess strategic marketing & communication initiatives
• Work with external agencies and vendors to execute marketing programs
• Research, analyze and collaborate within the Global Communication Network
• Report on successes and areas needing improvements
• Share feedback with corporate on value and quality of content

Qualifications

• Bachelor's degree in business administration, marketing, communications, or a related field
• Minimum 5 years of experience in marketing or a highly self-motivated and goal-oriented graduate
• Experience in marketing data analytics and tools (ROI analysis, profitability reports, social media, direct marketing, financial analysis, creative development, and business case justifications) is an advantage
• Experience of developing strategies across social media and digital marketing areas
• Experience with social advertising platforms such as LinkedIn, Facebook, Twitter & YouTube
• Strong knowledge of various digital marketing and analytics tools such as Google Analytics, CRM systems (e.g. Salesforce, CRM Dynamics, HubSpot) and Content Management Systems
• Strong communication skills (ability to relate, persuade, negotiate, and express yourself when speaking and writing)
• Curiosity and passion about the customer experience
• Creative skills for contributing new and innovative ideas
• Big picture thinker with attention to details
• The ability to develop, implement and track marketing strategies
• Strong prioritization, organization, and project management skills
• Basic technical acumen
• Team-oriented, ability to collaborate
• Cultural awareness
• Strong ethics and professionalism
• English (fluent in written and speaking)
• Proficiency in MS Office, incl. Outlook, Teams, Word, Excel, PowerPoint, One Note, Power BI, etc.)
• Basics in Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc.)

Sounds interesting? Apply and join us!