Marketing manager

Pracovní nabídka

We are searching for Marketing Manager - replacement during maternity leave.

Responsibilities:

Strategic & Go-to-Market Marketing

Development and execution of quarterly and annual 360° OPBG marketing plans aligned with sales strategy
Ownership of go-to-market activities for new products, including launch planning, execution, localized messaging and asset preparation in cooperation with sales, PR, partners and regional teams.

Channel Marketing

Support of distributor and partner marketing activities
Monitoring performance of partner activities and providing recommendations for optimization based on results.
 

Media, PR & Digital Communication (OPBG)

Management of media relationships, press releases and earned media coverage for commercial topics.
Coordination of product samples, media reviews and PR activities.
Influencer marketing - lead influencer and creator collaborations by defining KPIs, managing briefs and deliverables, monitoring campaign performance, and reporting results to HQ.
 

Content, Website & Partner Platforms

Creation and coordination of content including newsletters, brochures, POS materials, partner kits, training decks and internal communication materials.
 

Events & Partner Engagement

Coordination and execution of ASUS-partners events
Active participation in distributor and partner events together with sales teams.
Cooperation with agencies and suppliers on event delivery.
 

Budget Management, Reporting & Collaboration

Execution of approved marketing activities with responsibility for budget usage, claims and documentation.
Regular reporting of results and contribution to quarterly business reviews for regional teams and HQ.
Close day-to-day cooperation with OPBG sales managers, KAMs, PMs, CMM and local/regional marketing teams.