Digital Marketing Specialist

Pracovní nabídka

The International School of Prague (ISP) is seeking a data-informed, results-driven Digital Marketing Specialist to join the Advancement Department.

The Advancement Department brings together communications, marketing, fundraising, alumni relations, and community engagement to advance the school's mission, strengthen its reputation, and engage prospective and current families.

The Digital Marketing Specialist will play a key role in driving qualified enquiries and student enrolment across all grade levels and establishing multi-channel performance tracking.

Key responsibilities:

Digital Campaign Management

• Design, execute, and optimise multi-channel digital advertising campaigns across Google Ads, Meta, and LinkedIn to drive prospective family enquiries, Open Day registrations, and campus visits.
• Develop and execute search engine marketing strategies, including Google brand protection campaigns and competitor positioning campaigns.
• Support the Communications Manager in tailoring campaign messaging to engage distinct target demographic segments.

Analytics and Data Infrastructure

• Manage and maintain ISP’s digital analytics stack, including GA4, Google Search Console, Google Tag Manager, and Meta Pixel.
• Track and measure prospective family conversions from initial digital contact to enquiry submission and application.
• Monitor website traffic patterns, user acquisition channels, and on-site behaviour to continually improve conversion rates.

SEO, GEO, and Website Performance

• Perform regular technical SEO audits and keyword research, and support on-page optimisations to improve organic search visibility.
• Support website structure and content updates, ensuring digital changes preserve and boost search engine rankings, AI visibility, and traffic performance.

Reporting and Strategic Insights

• Analyse performance metrics across paid digital campaigns, social channels, and web traffic to compute return on ad spend (ROAS) and cost-per-enquiry.
• Produce regular monthly and quarterly performance dashboards for the Communications Manager and the Strategic Communications and Advancement Director to support data-informed decision-making.

Experience, skills, and dispositions required:

• 5+ years of hands-on experience in digital marketing and website management.
• Proficiency with Google Marketing Platform tools (GA4, Google Ads, Google Search Console, Google Tag Manager).
• Demonstrated experience with Meta Business Suite and Ads Manager.
• Technical familiarity with SEO tools, such as Ahrefs.
• Experience with content management systems. Knowledge of Finalsite is an advantage.
• Fluency in written and spoken English. Czech is an advantage.
• Interpersonal and professional attributes:
• Proactive and goal-driven: self-motivated professional focused on measurable outcomes rather than reactive tasks.
• Detail-oriented: high standard of accuracy regarding visual brand compliance, URL tagging, and campaign setup.
• Collaborative spirit: excellent interpersonal skills for working cross-functionally with diverse, multicultural team members and external agencies.

Education and training preferred:

• Bachelor’s degree or equivalent professional experience.