Online Marketing Specialist (90%)

Pracovní nabídka

Swiss Exams is Switzerland's Cambridge English Platinum Authorised Examination Centre, delivering internationally recognised language certifications since 1989. Alongside Cambridge English, we administer Goethe, TCF and other qualifications, helping schools, companies and individual candidates across Switzerland find the right pathway to a recognised certificate. Our work is education-first: we exist to give learners a clear, trusted route to proving their language competence. Our Marketing and Communications Department is how that mission reaches the public, and this role helps carry it.

Your Role

You will drive our SEO and SEA work, working closely with our Marketing Manager in Switzerland. The marketing strategy is set by the Marketing Manager together with our CEO; your job is to understand that strategy, work confidently within it, and take real ownership of execution. You'll be trusted to run your own areas, make sound day-to-day calls, and deliver results - with the direction and support you need from the Marketing Manager.

Your Responsibilities

• Enhance our websites and support the Marketing Manager in implementing digital strategies.
• Monitor, analyse and respond to online media data to improve our digital presence.
• Use tools including Google Search Console, Google Ads, Google Analytics, Google Tag Manager, Google Looker and Semrush effectively.

SEO

• Plan and execute SEO activities, including on-page and off-page optimisation.
• Perform keyword research, search-intent analysis and backlink development.
• Continuously optimise website performance through content updates, technical improvements and user-experience enhancements.
• Monitor SEO performance and generate reports, providing insights and identifying optimisation opportunities.

SEA

• Analyse campaign performance.
• Report regularly on SEA performance, providing recommendations for improvement.
• Assist in developing engaging digital content and collaborate on campaign work.
• Support the Marketing and Communications Manager with detailed reporting and optimisation recommendations.

Required Skills and Qualifications

• Experience in SEO and SEA, with strong analytical capabilities.
• A good working knowledge of the key Google digital tools and Semrush.
• Confident using AI tools (such as ChatGPT, Claude) to work efficiently - drafting, research, analysis and content support - with sound judgement about when and how to apply them.
• Ability to work independently and manage your own workload.
• Strong problem-solving skills and attention to detail.
• Excellent written and verbal communication skills in English, preferably also in German.
• A creative, innovative mindset with a proactive approach to improving performance.
• Ability to handle multiple priorities efficiently in a fast-moving environment.

What We Offer

• A part-time role (90%), with flexibility over how your working hours are arranged.
• The chance to work in a dynamic international environment with close collaboration between teams in Brno and Switzerland.
• Opportunities for professional development and learning in a supportive team environment.
• Comfortable office in the centre of Brno, with allocated home-office days.
• Meal allowance: Pluxee Card.
• Monthly allowance for leisure activities: Pluxee Card.
• Pension fund contribution.
• 5 weeks of holidays + 2 sick days.
• Free refreshments at the workplace.

If you are a creative, independent professional with a solid understanding of both SEO and SEA, coupled with strong analytical and communication skills, we'd love to hear from you.

The role starts on 1 October 2026 at the latest. Please send your application in English, including your CV, letter of application, main diplomas and references, via this application.

We look forward to hearing from you.