Trade Marketing Manager

Pracovní nabídka

About the role

The position will assume responsibility for assigned brands. This role is responsible for creating, articulating and managing effective implementation of a brand vision through excellent marketing execution. The role requires high level of independency and demonstration of the thorough understanding effective management of the assigned brands, leading to meeting annual financial objectives with the special focus on portfolio, innovation build up and in market plan implementation.

Your responsibilities

• Continuous analysis of the brands position, works together with the Brand Manager Team, Sales Team, Head of Trade Marketing to develop plans to ensure Reckitt market share gain and category expansion of dedicated brands
• Contribute to the development of category strategies by using analytical and reporting tools
• In cooperatin with other departments develop, implement and follow up on agreed action plans that are channel or customer specific
• Identify trade needs and opportunities, developing pricing and distribution strategies and trade promotions based on 4P and ROI analysis
• Collect, manage and transform market & consumer insights into achievable trade plans and trade stories
• Ensure fast listing and distribution gaps closing via compelling tailormade category trade stories
• Planand drive excellent in store execution plan
• Monitor the level of execution and competitors' activities in field during regular store checks
• Support field team with delivering compelling detailing stories and POS materials
• Cooperate with key opinion leaders and health care professionals
• Lead relevant local meetings to ensure strong drive and follow up towards Sales
• Lead execution of specific projects within the context of the agreed strategies to maximize long term sales and profitability

The experience we're looking for

• Bachelor degree
• Min 2-3 years of trade marketing or marketing experience
• Must be able to demonstrate outstanding marketing skills and potential to develop within an FMCG/OTC environment
• Advanced Excel, PowerPoint, Word knowledge
• Strong commercial awareness and creativity
• Strong sense of urgency and achievement
• Resilient and able to respond under pressure
• Ability to influence
• Strong analytical skills
• Creativity
• Financial skills, P&L understanding
• Fluency in English and CZ/SK languages

The skills for success

Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product plannnig, Business accumen; financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence, Key Account Management, Account Management, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Pharmaceutical Sales, Trade Marketing, Digital activation to HCPs, Leadership skills.

What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.