Demand Generation Manager (B2B)

Pracovní nabídka

Shape the Future of Digital Identity with us. At Wultra, we build cutting-edge cybersecurity solutions that protect digital banking and fintech applications used by millions worldwide. We are looking for a Demand Generation Manager to help us scale growth by building a predictable, data-driven pipeline engine. This is a strategic role focused on connecting marketing activities with real business outcomes and revenue impact.

What Will You Do?

• Own and drive end-to-end demand generation strategy across the full funnel (awareness → consideration → conversion → pipeline).
• Design and execute integrated campaigns across multiple channels (paid, organic, content, outbound, partnerships).
• Go beyond channel execution — define how we generate and capture demand, not just where we run campaigns.
• Build and optimize pipeline generation engine with clear focus on MQL → SQL → revenue conversion.
• Partner closely with Sales to align on ICP, messaging, and pipeline quality.
• Collaborate with CMO, Product Marketing, and Content to ensure consistent positioning and campaign orchestration.
• Define budget allocation across channels based on performance and pipeline impact.
• Build reporting frameworks, dashboards, and attribution models to measure marketing contribution to revenue.
• Continuously experiment, test, and identify new growth opportunities and acquisition channels.

We’re a Good Fit If You Have…

• 5+ years of experience in B2B demand generation, growth, or performance marketing.
• Experience in a SaaS environment (ideally cybersecurity, fintech, or enterprise tech).
• Proven track record of building and scaling a pipeline, not just running campaigns.
• Strong understanding of B2B funnels, buyer journeys, and revenue lifecycle.
• Ability to connect marketing activities to business outcomes (pipeline, revenue).
• Analytical mindset and experience with data-driven decision making.
• Hands-on experience with tools like GA4, CRM systems, campaign platforms, etc.
• Strong ownership and ability to think strategically while executing tactically.
• Fluent English (C1+) and confident professional communication.
• Bachelor’s degree in Marketing, Business, or related field (preferred).

Which Tools Should You Know?

• Google Ads, LinkedIn Campaign Manager
• Google Analytics (GA4), Clarity
• CRM system (Pipedrive)
• Data visualization and reporting tools

What Does Success Look Like?

During your first months you should be able:

• Take ownership of demand and lead generation strategy and pipeline targets.
• Establish clear attribution and reporting frameworks.
• Deliver measurable pipeline impact across channels.
• Build a scalable demand generation engine.

What Are We Offering?

• A unique opportunity to be part of a fast-growing company in an attractive industry.
• Hybrid setup from an office overlooking all of Prague.
• A role with visible business impact — directly influencing growth and revenue.
• Opportunities to learn and grow (internal academies, knowledge sharing, development support).
• MultiSport card to help you stay active, recharge, and maintain work-life balance.
• Unlimited vacation for our employees — because we believe in a healthy work-life balance.
• Salary: 80 000 – 120 000 CZK / month based on experience.
• Company MacBook and all tools you need to succeed.

Interested? Send us your CV and become part of our mission to protect digital finance.

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