SENIOR DIGITAL AND MARKETING SPECIALIST / GLOBAL

Pracovní nabídka

For our client, a traditional Czech producer of consumer goods based in the Brno area, we are seeking an experienced marketing professional.

The Senior Digital & Marketing Specialist will play a key role in developing and executing digital and marketing initiatives that support global sales and brand awareness. The role combines hands-on digital marketing work with strategic coordination across internal teams and external partners. This position requires a proactive professional who is comfortable working in an international environment and able to translate marketing strategy into practical campaigns and measurable results.

Key Responsibilities

• Plan and execute digital marketing campaigns across global markets (web, social media, email, online advertising).
• Manage and optimize the company’s digital presence, including website performance, content updates, and SEO/SEM activities.
• Coordinate marketing activities with international distributors and partners.
• Support global product launches and marketing campaigns.
• Analyze digital campaign performance and provide data-driven recommendations for improvement.
• Collaborate closely with sales, product management, and external marketing agencies.
• Contribute to the development of brand positioning and global marketing strategy.
• Manage marketing content creation including product materials, presentations, and online content.
• Monitor market trends and digital marketing innovations.

Requirements

• Minimum 5 years of experience in digital marketing, marketing communications, or a similar role.
• Experience working in an international or global marketing environment.
• Strong understanding of digital marketing tools and platforms (Google Analytics, SEO/SEM, social media advertising, CMS systems).
• Ability to analyze data and optimize campaigns based on performance metrics.
• Excellent project management and coordination skills.
• Fluent Czech/Slovak and English is a must (daily communication with international partners).
• Strong communication and presentation skills.
• Proactive, structured, and able to work independently.

"We would like to inform you that by submitting your CV, you consent to the processing of your personal data for the purpose of providing you with personal consultancy services. In accordance with the applicable data protection legislation, you hereby consent to Farkasova International, s.r.o. processing your personal data necessary for the purposes of personnel consultancy and career placement (in particular name, surname, e-mail, address, telephone number, or other data voluntarily provided and necessary for the above purposes).“