Brand Manager

Pracovní nabídka

The De'Longhi Group is one of the world's leading players in small domestic appliances associated with the world of coffee, the kitchen, air conditioning, and home care. More recently, De' Longhi Group entered into the professional coffee business with Eversys and La Marzocco. We are in more than 120 markets, with a worldwide community of 10.500 employees and brands that have made the history of small domestic appliances and design. Our brands: De’Longhi, Kenwood, Braun, Nutribullet.

We are looking for a Brand Manager to support the growth of a leading small domestic appliances brands in the Czech Republic and Slovak Republic. The person will be responsible for 360 brand communication across marketing mix – planning, execution and assessment. Brand Manager will work closely with other departments (Category Marketing, Sales, Supply Chain, Headquarters, etc.) and external partners (Advertising Agencies, etc.).

The Role:
 
As Brand Manager, you are responsible for communication and brand building for Braun SDA (Small Domestic Appliances) product portfolios. You will work both strategically and long-term with brand positioning and media planning, as well as operationally with implementation and execution.
 
You will oversee brand communication throughout every stage of the consumer journey, with a clear focus on driving sales and building a strong, vibrant brand. You will collaborate closely with the Category Manager for Braun, who oversees the category and the commercial offering.

Key Responsibilities:

Planning, executing & tracking Brand communication:

● Developing comprehensive, cohesive, 360 degrees, ROI-driven communication strategy for the brand in online and offline world

● Leading digital marketing campaigns, including web, SEO/SEM, video, display, social media – hand in hand with digital media agencies

● Leading offline marketing activities, including maintaining excellent in-store presence & POSM status

● Managing marketing budget as a budget owner

● Actively participating in internal marketing and sales meetings, inspiring the sales force, equipping them with market winning product knowledge and tools

● Managing brand website, creating product rich content

● Contribution to Brand Strategy development, together with the team in the Czech Republic and Slovak Republic and HQ in Frankfurt/Treviso

● Innovating in consumer communication field – bringing new ideas, working with agency on new tools, assessing them and applying in long term plans

● Adapting global campaign materials for local markets and ensuring seamless implementation.

● Guiding agencies in the creation of content

● Managing influencer collaborations & social media performance

● Executing marketing plans in collaboration with retailers.

Analysis of market data:

● Monitoring competitive environment

● Analyzing consumer trends & insights

Key Requirements from the candidate:

● 2-5 years of working experience in the same position

● Bachelor’s degree or equivalent in marketing/business/economics

● Fluent English, comfortable working in an international environment

● Passion for advertising, branding, digital marketing and consumer understanding

● Acumen for social media & its potential as a marketing communication channel

● Analytical, detail oriented and data-driven approach to actions

● Strong Excel and PowerPoint skills

● Highly collaborative a true team player who thrives both independently and in synergy with the local team and the Global Headquarters

● Proactive, KPI driven, results-oriented, well organized and keeping time commitments

● Flexible and pragmatic – open to new ideas and quick to adapt

What we offer:

● Permanent, full-time contract

● Market competitive salary plus achievement based bonus

● Contribution for pension fund, Multisport, Meal allowance, 25 days of holidays

● Flexible home vs. office work (the office is located in Prague)

We are an Equal Opportunity Employer. We reject and condemn any form of discrimination, including discrimination based on age, gender, sexual orientation, health, race, nationality, cultural background, political opinions, religious beliefs, and membership of associations and trade unions