Social Media Performance Specialist

Pracovní nabídka

About VAFO

We’re not your typical corporate pet food company. VAFO is a leading European producer of superpremium pet food, snacks, and supplements for dogs, cats and small animals, but what truly sets us apart is our spirit.
Starting as a small family business in Chrášťany in 1994, we’ve grown to 800+ employees, yet we’ve kept our heart. We’re a company where love for animals isn’t just a marketing slogan – it’s the first thing we ask about in interviews. Our brands (Brit, Carnilove, and more) reach over 90 countries worldwide.

Why This Role Matters

As our Social Media Performance Specialist, you will sit right at the intersection of data and creativity. You are the person who turns "likes" into loyalty and scrolling into sales.
While our brand team creates beautiful content that celebrates the bond between pets and humans, your job is to ensure that content reaches the right audiences at scale and drives measurable business growth. You aren’t just "boosting posts"; you are architecting sophisticated paid social campaigns that stop the scroll and fill the bowls of pets around the world.

What You’ll Do

Master the Platforms

• Take full ownership of paid social media strategy and execution across key platforms, primarily Meta (Facebook/Instagram), with growing opportunities in TikTok, Pinterest, or LinkedIn depending on brand needs.
• Manage significant budgets, ensuring efficiency (CPA) and maximizing return on ad spend (ROAS).

The Creative Scientist

• Performance on social is 70% creative. You will work closely with the content team to brief, test, and iterate on ad creatives.
• Run constant A/B tests on hooks, visuals, headlines, and formats (e.g., Reels vs. Carousels) to discover what resonates best with pet owners.

Data & Insights

• Ensure perfect tracking setups (Pixels, Conversions API) so we know exactly what’s working.
• Translate campaign data into clear insights. You won’t just report what happened; you’ll explain why it happened and how we can improve next week.

Who You Are

Essential

• 2–3+ years of proven experience specifically in paid social media performance (not just organic community management).
• Deep technical knowledge of Meta Ads Manager. You know custom audiences, lookalikes, and conversion objectives inside out.
• A creative eye backed by a data brain. You know a good video when you see it, but you rely on the data to prove it works.
• Language skills: Fluent in English and Czech (we are a Czech family business with a global footprint).
• Proactive mindset: You don’t wait to be told what to test next; you come to us with new ideas.

What Makes You Stand Out

• Experience running performance campaigns on TikTok.
• Experience in e-commerce (DTC brands).
• Basic video editing skills (CapCut, Premiere Rush) to quickly iterate on winning ads.
• You love pets! (Or you are ready to fall in love with the dogs in our office).

What We Offer

The Opportunity

• Join a successful international company that is still growing rapidly.
• High degree of autonomy—we hire smart people and let them do their best work without excessive bureaucracy.
• Be part of a mission that matters – keeping pets healthy and happy.

The Environment

• Work in Chrášťany (Prague area) with a team that genuinely enjoys each other’s company.
• Bring your dog to work (seriously!) – our offices are pet-friendly.
• Two bags of premium pet food monthly for your furry family members.
• Competitive salary and standard benefits package.
• Flexible work arrangements (Hybrid model) – we focus on results, not face time.

Our Commitment

We're committed to sustainability, aiming for 95% recyclable packaging, reduced CO2 emissions, and increased use of sustainable ingredients. We believe in treating people, animals, and the planet with respect. Our success is built on the dedication of our team, and we never take that for granted.

Ready to Join the Pack?

If you're excited about helping a dynamic, values-driven company scale without losing its soul, we want to hear from you. Send us your CV and tell us why VAFO sounds like home.

Apply now and become part of the VAFO family.

VAFO is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Whether you're a dog person, cat person, or love all animals equally, you'll find your place here.