GROUP DATA INSIGHTS DIRECTOR

Pracovní nabídka

The GROUP DATA INSIGHTS DIRECTOR leads the organization’s data-driven decision-making agenda, focusing on delivering actionable intelligence and customer-centric analytics. This role is responsible for defining and operationalizing a unified measurement framework that connects business performance, customer behavior, performance marketing, and strategic priorities. By unlocking insights from across the omnichannel ecosystem, the GROUP DATA INSIGHTS DIRECTOR acts as a critical enabler of customer understanding, personalization, and growth—steering decisions, optimizing experiences, and refining business development efforts with evidence-based insights.

Key Responsibilities

1. Consumer Intelligence Strategy & Measurement Framework

• Define and govern the organization-wide measurement and analytics framework with a strong focus on consumer intelligence and engagement.
• Establish a standardized approach to data interpretation, ensuring consistency in metrics across regions, categories, and channels.
• Embed a journey-based view of measurement that reflects real customer behavior and drives decision-making across the organization.

2. Business KPI Design & Data Stewardship

• Define key business performance indicators in alignment with strategic priorities, customer experience goals, and commercial objectives.
• Partner with Business Intelligence and Data Engineering teams to ensure data sources, structures, and mapping protocols support consistent, scalable KPI tracking.
• Drive clarity on data ownership and ensure the quality, reliability, and governance of insights delivered to stakeholders.

3. Advanced Analytics & Strategic Insight Activation

• Lead the development of actionable insights that inform growth strategies, optimize resource allocation, and enhance customer value.
• Analyze customer journeys, pain points, engagement patterns, and conversion dynamics to guide strategy refinement and investment decisions.
• Proactively identify opportunities for innovation through predictive analytics, behavioral modeling, and performance diagnostics.

4. Reporting Excellence & Insight Communication

• Lead the design and delivery of consolidated reporting packages and dashboards that transform raw data into meaningful stories for decision-makers.
• Ensure reporting cadence meets business needs—from strategic leadership reviews to operational team insights.
• Translate complex findings into business-relevant narratives that influence roadmaps and priorities.

5. Strategic Partnership & Organizational Enablement

• Act as a trusted advisor to leadership teams—translating insights into tangible actions that drive impact.
• Support cross-functional collaboration by embedding data thinking into marketing, loyalty, customer experience, digital, and commercial strategies.
• Help refine strategic goals based on performance monitoring and real-time customer intelligence.

6. Data-Driven Optimization of Customer Interactions

• Champion the shift toward data-informed steering of customer engagement activities, ensuring campaign targeting, content delivery, and feature development are optimized for maximum impact.
• Enable smarter budget allocation and improved ROI by leveraging customer behavior insights and segmentation performance.

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