Marketing manager Rx&CHC

Job offer

Main duties & responsibilities:

• Prepare and execute marketing plans for the entire product portfolio
• Responsible for meeting sales targets for assigned portfolio
• Analyze market trends and identify growth opportunities
• Prepare product strategies with the Sales Manager for cycle meetings and throughout the year
• Lead projects for new product launches
• Design and manage online and offline marketing campaigns
• Propose, coordinate and manage the marketing budget
• Prepare, monitor and ensure adherence to marketing activities and costs per approved plan
• Propose and support product innovations
• Organize symposia, conferences and congresses
• Prepare and ensure scientific accuracy of promotional materials
• Monitor relevant competitors; conduct market and trend research
• Communicate product information to media and professional audiences (advertising, promo items, product information materials, expert lectures)
• Build and maintain relationships with KOLs and VIPs in the field
• Prepare market potential assessments for new molecules
• Lead and be responsible for product training of new staff in cooperation with the Sales Manager
• Ensure transfer of necessary information to the field team

Management responsibilities:

• Manage marketing strategy for individual products
• Participate in building the customer database
• Monitor product performance and manage product lifecycle

Personality requirements and skills:

• Minimum 5 years’ experience in a similar marketing role, preferably in the pharmaceutical industry
• Strong pharmaceutical background and regulatory awareness
• High level of professionalism, integrity and accountability
• Leadership: lead by example, motivate cross‑functional teams, manage agencies and external partners
• Communication: clear, confident verbal and written communication for internal stakeholders, KOLs and media
• Interpersonal skills: build and maintain professional relationships with KOLs, sales, medical teams and agencies
• Analytical thinking: work with market and sales data, identify trends, derive insights and measure campaign ROI/KPIs
• Strategic thinking: develop long‑term brand and product marketing strategies aligned with company objectives
• Creativity & problem‑solving: design effective campaigns, resolve marketing challenges and make data‑driven decisions
• Resilience & adaptability: stay focused under pressure, respond to market shifts and changing priorities
• Customer‑centric mindset: understand HCP and patient needs, design solutions that enhance engagement and satisfaction
• Goal‑oriented: strong drive to meet marketing objectives, increase market share and deliver measurable results

Language skills

Fluent: Czech
English - Intermediate (B1)