Market Intelligence & Category Strategy Lead

Job offer

What you can expect

• Develop a comprehensive market intelligence strategy in alignment with global senior stakeholders
• Manage and mentor a market intelligence analyst, fostering a high-performance mindset
• Collaborate with teams in North America and China to share best practices and data resources
• Promote a data-driven culture by ensuring data accessibility, usability, and providing training where needed
• Identify, evaluate, and manage data sources and external providers, including budget allocation
• Build and maintain qualitative and quantitative databases on consumers, customers, markets, and competitors
• Analyze trends, patterns, and opportunities and translate complex data into clear, actionable insights for senior leadership
• Summarize major industry category trends and customer insights to derive strategic implications and actions
• Collaborate closely with internal teams (product management, service, digital, market intelligence, sales) to define relevant action plans
• Develop a category management platform to promote the right assortment and execution to customers
• Define and implement methodologies for market sizing, market share, and growth analysis in key product segments
• Create standardized approaches for tailored market potential analyses to support product development business cases
• Handle ad-hoc analysis requests based on business priorities
• Prepare high-quality insights, strategic briefings, reports, and presentations on key segments and competitive landscapes
• Lead and facilitate cross-functional meetings, driving discussions and building strong relationships across departments

What you need to succeed with us

• Bachelor’s degree required; Master’s degree preferred in data analytics, business/strategy, finance, or economics
• Solid experience in market intelligence, data analysis, category management, and/or strategic planning
• Proven track record in managing complex, cross-functional projects
• Experience working in an international environment
• Consulting background and knowledge of coffee or beverage equipment are nice-to-have assets
• Strong analytical abilities with proficiency in qualitative and quantitative analysis; advanced Excel skills (BI tools, Marketo, Google Analytics a plus)
• Excellent communication and storytelling skills to translate complex data into clear insights
• Strategic thinking with the ability to identify risks and opportunities and link them to business goals
• Effective stakeholder management and the ability to promote data-driven decision-making across teams
• Strong project management skills from planning to delivery
• High curiosity, adaptability, structured thinking, and a strategic mindset
• Fluent English (written and spoken); German and French are beneficial

What we offer

• Flexible working hours and models as well as mobile office options for a good work-life balance
• Personal development through development programs, training, or e-learning as well as professional mobility within the international Groupe SEB
• Generous employee discounts in the WMF online store and corporate benefits
• Excellent company restaurant with employee subsidy and a wide and varied range of food, kiosk, and food to go for your physical well-being
• Attractive salary package with Christmas and vacation bonuses and company pension scheme
• Health offers such as job bike leasing or advice for your health
• Which goes without saying for us: 30 days annual leave, a variety of employee events, free parking, and coffee & tea specialties
• Further information on our employee benefits can be found here: Working at WMF - Insight into the corporate culture at WMF (aboutwmf.com)