Společnost HARIBO je největším světovým výrobcem želatinových cukrovinek s mnoha výrobními závody po celé Evropě. Firma byla založena r. 1920 v německém Bonnu a dnes zaměstnává více jak 7.000 zaměstnanců po celém světě. Její dceřinná společnost HARIBO CZ, s.r.o. sídlí od roku 1991 v Brně.


We are currently on the lookout for a new colleague to join the team as HARIBO CZ/SK Junior Brand Manager in our Brno branch.

HARIBO – Welcome to the Family!

About Us:

Our independent family business is a global market leader in fruit gummies and liquorice. It produces at 16 locations in ten countries and employs more than 7,000 people. The HARIBO brand has been celebrating success around the world for 100 years! This unique success is based on our team spirit as a closely linked HARIBO family and the passion for our diverse range of products. Who doesn´t know our slogan “Kids and grown-ups love it so, the happy world of Haribo!” or the legendary Goldbären.

Why Join Us:

You will become an important part of a smaller CZ/SK team within a successful international company with a family atmosphere and traditional values. You will have the opportunity to cooperate in 360° marketing support creation and implementation as well as overall HARIBO brand management for the CZ/SK markets and broaden your horizons in communication with colleagues from other countries. We´ll entrust you with responsibility, let you come up with your own ideas and provide support so that you can develop your professional skills to the maximum.

Your Responsibilities:

  • Complete 360° ATL/ BTL marketing support management of the HARIBO CZ/SK brand in cooperation with the superior
  • Participating in the creation of marketing plans and strategy preparation
  • Brand management in order to achieve planned results
  • Preparation of nationwide promotional activities and trade marketing activities in cooperation with other departments and partner agencies, their implementation and evaluation
  • Preparation and implementation of PR support and media support in cooperation with partner agencies and the global media team
  • POS material development for promotional activities
  • ATL communication adaptation, development and production, including TV
  • New CZ/SK market product launch and project management including marketing support package for its successful take off
  • Responsibility for existing packaging changes and updates
  • HARIBO website administration and development, Nielsen Brandbank administration
  • Marketing budget management
  • Regular local team cooperation
  • Regular cooperation and management of approval processes with global teams in Germany
  • Preparation and organisation of the annual CZ/SK Marketing and Sales Conference
  • Participation and involvement in international marketing meetings and conferences
  • Competitive environment monitoring, market share analysis and consumer research

We Expect:

  • University degree or equivalent (economy, marketing, management)
  • Min. 2 years’ experience on a similar position
  • Excellent English language skills, minimum B2 level. Regular communication with international colleagues and presentations in English language. German language skills are an advantage.
  • Strong communication and presentation skills
  • Creative, independent and proactive personality
  • Ability to manage projects effectively
  • Good analytical skills
  • Excellent knowledge of MS Office – MS Excel, PowerPoint, digital environment orientation
  • Driving license group B

We Offer:

  • Fixed term full time employment – minimum 2 years (maternity / parental leave cover)
  • Stable international company environment
  • Friendly informal atmosphere in a smaller team
  • Possibility of professional growth, cooperation with experienced professionals in the field
  • Work with a strong brand and quality products in both local and international context
  • 25 days annual leave
  • Meal benefits
  • Education/ language courses
  • Office in Brno. Possibility of home office by agreement (ca. 2 days a week)
  • Company car for private use
  • Job start from December 2021

Informace o pozici

HARIBO CZ s.r.o.
Maříkova 423/50, Brno – Ivanovice
Required education: University
Required languages: English (Proficient)
Benefits: Cell phone, Contributions to the pension / life insurance, Flexible start/end of working hours, Meal tickets / catering allowance, Holidays 5 weeks, Educational courses, training, Occasional work from home, Foreign business trips
Listed in: Marketing, Food industry, Sales, Brand manager
Employment form
Employment form: Full-time work
Contract duration
Contract duration: Limited (temporary)
Employment contract
Employment contract: employment contract
Employer type: Employer