GoStudy, a language school specialising in providing year-long university preparation programmes in the Czech Republic, is looking for a publicity/advertising specialist, a targeting specialist.

Key responsibilities:

Work with several advertising platforms: Facebook, Instagram, Google Ads and other popular DSPs;
Maintaining advertising campaigns: planning, launching, monitoring, reporting;
Writing ad texts, banner texts, landing page texts.
Improvement of the webpages in terms of effectiveness and alignment with the objectives of the advertising campaigns;
Communication with external contractors and company partners;
Tasking designers, copywriters and developers;
Work with external advertising systems and automation services for ad campaigns;
Work in the direction of influencer marketing.

Professional requirements:

Practical skills in the advertising areas of Google, Facebook, etc;
Knowledge of Google Analytics;
Knowledge of advertising formats (Display, OLV), placement strategies, optimization parameters and inventory;
Knowledge of advertising campaign performance indicators;
Ability to take responsibility for the project and tasks;
Ability to work with numbers, Excel/Google Sheets, analytical mindset;
English at least Upper Intermediate.

Working conditions:

Salary is determined after an interview;
Office in the centre of Prague (m. Hlavní Nádraži);
Full-time, 1-2 home offices per week

Informace o pozici

Go Study group jazyková škola s právem státní jazykové zkoušky s.r.o.
Washingtonova 1567/25, Praha – Nové Město
Required education: Basic
Required languages: English (Advanced)
Benefits: Flexible start/end of working hours, Sick days, Individual schedules of working hours, Dog-friendly office
Listed in: Marketing, Media, advertising, and PR, Marketing analyst, Media Planner, Trade Marketing, Online Marketing
Employment form
Employment form: Full-time work
Contract duration
Contract duration: Permanent
Employment contract
Employment contract: employment contract, contract under Trade Certificate / Identification No., agreement on working activities (DPČ)
Employer type: Employer

Practical training and short-term placement, also suitable for graduates.

Also suitable for parents on maternity and parental leave.

Also suitable for retired.

Go Study group, Antonina Golubeva
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