Electrolux je globální společnost se švédskými kořeny a stoletou tradicí. Patří mezi přední světové výrobce domácích a profesionálních spotřebičů. Mezi výrobky společnosti Electrolux patří chladničky, trouby, sporáky, varné desky, myčky nádobí, pračky, vysavače, klimatizace a malé domácí spotřebiče. V České republice distribuujeme značky AEG, Electrolux a Zanussi.
Brand Activation Manager CZ&SK
At Electrolux, we are passionate about improving everyday life for millions of people and the planet. It’s embodied in everything we do. We believe that great tasting food brings people together. That our favorite clothes bring out the best in us. And that the home should be a place for wellbeing, a place to care for ourselves and our loved ones.
We are on a transformation journey fully shifting towards a consumer centric approach, reshaping the way we engage, interact and create value for our consumers – it’s an environment in constant change where we evangelize new ways of thinking and we are looking into new business models.
Currently we are looking for an experienced, open-minded and agile Brand Activation Manager for Czech Republic & Slovakia, who will be responsible for selected product category of AEG and Electrolux brands. The main goal will be to strengthen Electrolux Group brands position on these two markets with a clear focus on delivering a best in class Consumer Experience during Consumer Journey at all relevant touch points.
Brand Activation Manager works closely with sales, trade marketing operations and product teams as well as controlling or supporting agencies. Based on brand strategies, develops and executes Annual Marketing Plans to drive effectively business results.
·Being responsible for dedicated product category - contribute to development and execution of Annual Marketing Plans based on brand strategy to drive effectively business results: brand Equity KPI’s & sell-out
·Translate brand strategies into brand plans, brand positioning and go-to-market process
·Plan and execute Annual Marketing Plans in line with central marketing and global strategies, drive effectively business results: brand equity KPI’s & sell-out
·Manage dedicated marketing budget, maximize the brand resources effectiveness to drive Net Sales growth and optimize ROI effectiveness of our spending
·Develop, align and execute entrusted marketing activations (360 communication, digital, instore, promotions, new product launches etc.) in cross-functional collaboration within commercial triangle (Trade Marketing, Sales, Product line) and external partners (media house, advertising & digital agencies)
·Drive, design, build and maintain Electrolux brand effective digital & social media presence; web experience, promoting excellence across our digital marketing activities.
·Drive communication development and local assets production
·Analyze Consumer and Market data to develop business recommendations
·Ensure remarkable branded consumer experience in all areas and especially online
·Shape Consumer journey in all relevant touchpoints
·Responsible for Product PR, Digital Communication & Social Media for assigned category, cooperation with influencers and brand ambassadors
·To be the leader of cross-functional collaboration within commercial tringle (Trade Marketing, Sales, Product Line) within assigned product category
·Close co-operation with local PR, full-service and media agencies
·Supervising the sign off of marketing literature and campaigns, liaising with Product Line/Central Team, ensuring the designs and messages meet the company brand guidelines
Who you are:
·Passionate about Brand and Product
·Passionate about Consumers, delivering real value to them and outstanding experiences across the journey
·Passionate about digital channels, digital marketing and ecommerce
·Agile – you work with urgency, analyzing and adapting to different situations quickly understanding changes and reacting confidently and decisively.
·Positive and collaborative team player, able to effectively cooperate across levels and functions
·Energetic – pro-active, with passion to deliver results in both short and long term.
·Open – you keep the Consumer and Customer front of mind, bringing an outside-in perspective, encouraging cross-collaboration, leveraging diversity and encouraging open feedback.
·Able to work in matrix structure, executing central strategy and winning local relevance
·Integrity and respect – you maintain high standards of honesty and trustworthiness and consider ethical implications of issues and decisions.
·Marketing experience (min 3-4 years) in consumer centric industry
·Degree in Marketing/Business or diploma and equivalent experience.
·Solid on-line marketing experience (min 2 years) in both marketing communication and marketing performance
·Experience with business processes: marketing budgeting and control, advertising activities, brand/product launches, communication development
·Experience in communication development
·Demonstrable experience (at least 2 years) managing online marketing activity such as SEM, SEO, PPC, E-mail marketing, display advertising and affiliate programs
·Media management experience to effectively synergize offline and online channels
·Knowledge of social media, digital campaign tracking and web analytics
·Proven track record in managing and developing digital marketing campaigns
·Strong leadership skills (self-starter, independent, self-motivated, disciplined)
·Collaboration skills (ability to collaborate effectively across levels and functions)
·Analytical thinking (ability to combine data from multiple sources, set priorities, analyze in structured way and come up with logical conclusions)
·Ability to plan work and manage multiple priorities
·Passion for learning and development
·MS Office tools advanced knowledge (MS Word, MS Excel, MS PowerPoint, Outlook)
·Fluent Czech or Slovak and English
• Permanent position within stable and global company
• Great team atmosphere, flexibility and opportunities for further development
• 25 days holidays, meal vouchers, contributions to sports activities, English language courses, products with discount
Informace o pozici
- ELECTROLUX, s.r.o.
- Budějovická 778/3, Praha – Michle
- Required education: Bachelor's
- Required languages: English (Advanced), Czech (Proficient)
- Listed in: Marketing, Media, advertising, and PR
- Employment form
- Employment form: Full-time work
- Contract duration
- Contract duration: Permanent
- Employment contract
- Employment contract: employment contract
- Employer type: Employer