RB is the world's leading consumer health and hygiene company, with sales in nearly 200 countries and operations in over 60 countries. Our successful brand portfolio includes Durex, Dettol, Nurofen, Strepsils, Gaviscon, Veet and Scholl.

Every day, we strive to find even better ways to give people innovative solutions for healthier lives and happier homes – making a real difference. Now, we are seeking for a candidate for a position of:

Trade & Brand Marketing Manager

Trade & Brand Marketing Manager

The position resides within CZSK region marketing function and will assume responsibility for assigned brands. This role is responsible for creating, articulating and managing effective implementation of a brand vision through excellent marketing execution. The role requires high level of independency and demonstration of the thorough understanding & effective management of the assigned brands, leading to meeting annual financial objectives with the special focus on portfolio, innovation build up and in-market plan implementation.

Key responsibilities:

• Manage brands and lead execution of projects within the context of the agreed strategies to maximize long term sales and profitability
• Develop, recommend and lead the execution of local marketing plans for assigned brands and manage the effective deployment of the marketing budget
• Contribute to the development of category strategies
• Develop, recommend and execute annual marketing plan activities, including local media strategy and plans together with regional media team
• Collect and manage market & consumer insights as the basis for long term brand growth. Develop these insights into achievable plans and trade stories
• Lead the development of local copy strategy/ executions and/ or to ensure adaptation for respective markets
• In close co-operation with the Sales function identify trade needs/ opportunities, developing pricing and distribution strategies and trade promotions based on 4P and ROI analysis for assigned brands
• In co-operation with Sales and POS teams plan and drive excellent in-store execution plan

Is this you?

•Min. 2-3 Years marketing experience, preferably in FMCG/OTC environment
•Bachelor degree
•Knowledge of Excel, Powerpoint, Word
•Commercial awareness and creativity
•International outlook
•Analytical skills, P&L understanding
•Fluency in English and CZ/SK

What we can offer:

•Opportunity to become a part of successful international company
•Full-time employment with indefinite contract
•25 days of vacation & 5 sick days, mobile phone and laptop, Multisport card, meal vouchers, pension contribution, refreshment and massage at the workplace

•Location: Flora

•Start date: December 2020

Informace o pozici

Reckitt Benckiser (Czech Republic), spol. s r.o.
Vinohradská 2828/151, Praha – Žižkov
Required education: Bachelor's
Required languages: English (Advanced)
Benefits: Bonuses, Cell phone, Discount on company products / services, Notebook, Contributions to the pension / life insurance, Flexible start/end of working hours, Meal tickets / catering allowance, Holidays 5 weeks, Refreshments on workplace, Contribution to sport / culture / leisure, Sick days, Corporate events, Self-organization of the job
Listed in: Marketing, Sales, Pharmaceutical, Brand manager, Marketing policy, Product Manager, Marketing specialist, Trade Marketing, Category Manager
Employment form
Employment form: Full-time work
Contract duration
Contract duration: Permanent
Employment contract
Employment contract: employment contract
Employer type: Employer

Reckitt Benckiser (Czech Republic), spol. s r.o.