Lotus Bakeries began in the village of Lembeke in 1932 and is now active worldwide in the indulgent and natural snacking segment with the Lotus, Lotus Biscoff, Dinosaurus, Peijnenburg, Annas, Nākd, Trek, BEAR and Kiddylicious brands, among others. Lotus Bakeries, with headquarters in Belgium, is a dynamic, internationally oriented company with production facilities in Belgium, the Netherlands, France and Sweden, and 20 own sales organizations in Europe, America and Asia. Lotus Bakeries also works with commercial partners in approximately forty countries worldwide. Lotus Bakeries has approximately 1,600 employees. By maintaining a healthy balance between tradition and innovation, the Lotus brand indulges consumers with a unique range of high-quality, tasty products. The secret of Lotus Biscoff lies in the biscuit’s unique flavour, distinctive design and delightful crispiness. The unique caramelized biscuit flavour has meanwhile also been incorporated into a spread and ice cream. A wide range of cake specialties and waffles are furthermore offered under the Lotus brand name. Koninklijke Peijnenburg is the market leader for gingerbread in the Netherlands and Annas is a typical Swedish speciality of pepparkakor biscuits: thin, crunchy biscuits flavoured with ginger and cinnamon. Under the Nākd, TREK and BEAR brands, Lotus Bakeries offers tasty snacks, manufactured from all-natural, unprocessed ingredients, with no added sugar. Kiddylicious focusses on healthy snacking for babies, toddlers and pre-schoolers. In 2018 the Group achieved a turnover of EUR 556 million. The shares of Lotus Bakeries are listed on Euronext Brussels. The majority of the shares are owned by the Boone and Stevens family.

For its sales organization in the Czech Republic (based in Praque) is now seeking for the position of

Senior Category & Brand Specialist

Responsibilities

Within the Czech Sales Office you are responsible for driving the development of new categories such as “Healthy Snacking” and “Fruit Snacking”, working with the dynamics of our brands Nākd, TREK and BEAR. These brands are completely new in the Czech market.

You develop an ambitious omnichannel strategy with a tangible category planning to secure excellent in-store execution with relevant customers in all sales channels (Retail, Out of Home, Specialty Health, Online).
You gather and analyze market data (Nielsen, Kantar, …) to ensure necessary insights and action plans concerning market, category, client, introduction, assortment, promotion, and competitors.
You create a compelling selling story per Sales Channel on the added value of our portfolio for the development of the customer´s business.
You are responsible for the local packaging development and its adaptation for the Czech market.
You are in charge of trade-marketing activities for our Natural Foods brands for which the promotional and in-store-activities are an important element in both the Retail and the Out of Home channel. Development of POS material is part of this responsibility.
You secure a solid brand and category introduction and provide the necessary support towards all consumer activation initiatives such as fairs and events.
In this role you report to the Country Manager and work in close collaboration with the Key Accounts.

Profile

Master Degree (Marketing, Commercial, Economics,…)
5 years of relevant experience in (trade) marketing or category development within FMCG
Affinity with healthy lifestyle
Team player with passion for building brands
Fluent in Czech and English
Digital communication-savvy (working with influencers etc)
Solid knowledge of MS Excel and PowerPoint
Strong analytical skills, detail-oriented and autonomous
Excellent communication and presentation skills
Hands-on approach and going the extra mile to get things done

Offer

Lotus Bakeries offers you the chance to work in a pleasant, growing and stable environment. A challenging role allowing independence, responsibility and further growth opportunities within the company. We also offer you an interesting salary package (including notebook and mobile phone) and meal vouchers.


Informace o pozici

Společnost
Lotus Bakeries CZ s.r.o.
Address
Americká 415/36, Praha – Vinohrady
Required education: Bachelor's
Required languages: Czech (Proficient), English (Advanced)
Benefits: Cell phone, Notebook, Flexible start/end of working hours, Meal tickets / catering allowance, Holidays 5 weeks, Refreshments on workplace
Listed in: Marketing, Sales, Sales analyst, Trade Marketing, Product Specialist, Category Manager
Employment form
Employment form: Full-time work
Contract duration
Contract duration: Permanent
Employment contract
Employment contract: employment contract
Employer type: Employer