Industry Marketing Senior Professional

Job Description

As an industry marketer, you are a business leader and advisor, a strong storyteller and savvy digital marketer with good industry expertise as a foundation. Your role is to take a customer-first, industry-centric, content-rich campaign approach in the market to elevate our brand and industry knowledge.

Based on global plans and strategies, you will develop a regional marketing strategy, define the target audience and develop an execution plan to increase awareness, reputation and consideration for our selected key industries. Always with digital as core.

In a bit more detail, you’ll:

  • Develop strong marketing strategy and niche programs based on global industry and offerings plans, and local business insights
  • Create industry relevant and market/country-adaptable campaigns that generate conversations with buyers and influencers that support the overall business strategy and meet key marketing objectives
  • Conceptualize fully integrated marketing campaigns leveraging a mix of tactics such as digital and social marketing, direct marketing, industry events, executive conferences, account based and pursuit marketing
  • Identify business opportunities via campaigns with and through partner marketing aligned to key priority campaigns
  • Execute customer-centric campaigns tailored uniquely to a target audience segment, such as a microsegment of the industry or a single account.
  • Provide regular analysis of the output of marketing campaigns, ROI analysis, FY goals and sales targets.
  • Solid budget management, forecasting, and compliance.

What we’re looking for:

  • At least 5 years B2B Marketing experience including campaign and budget, preferably from the IT industry
  • Project management experience, and ability to build trust as an advisor to the business, challenge the status quo, and prioritize programs based on strategic impact to the business
  • A strong analytical mind in creating measurable, outcome-based marketing programs
  • Ability to network and influence at a senior level
  • An appetite to know everything about your industry’s and customers’ challenges and opportunities with the ability to translate that knowledge into insightful, thought leadership-driven outreach to prospective and current customers
  • Strong communication skills (written, verbal, analytical) in English
  • Highly collaborative nature, proactive and innovative in your way of working

Other Requirements:


We are looking for a fluent English Speaker. Knowledge of the German language will be an advantage.


Candidate must have free access to the labor market in the Czech Republic.


Benefits

  • Full-time career opportunity with growth potential
  • 5 weeks of holiday
  • Flexible and friendly work environment
  • Cafeteria system, meal vouchers, free beverages
  • Beneflex Card ( leisure, travel, education benefit )
  • Multisport Card




Informace o pozici

Společnost
DXC.TECHNOLOGY LIMITED
Address
Pikrtova 1737/1a, Praha – Nusle
Required education: Bachelor's
Required languages: English (Proficient)
Benefits: Notebook, Contributions to the pension / life insurance, Meal tickets / catering allowance, Holidays 5 weeks, Corporate recreational facilities, Cafeteria, Refreshments on workplace, Contribution to sport / culture / leisure
Listed in: IS/IT: Application and system development, Marketing
Employment form
Employment form: Full-time work
Contract duration
Contract duration: Permanent
Employment contract
Employment contract: employment contract
Employer type: Employer

DXC.TECHNOLOGY LIMITED, Claudia De Veis
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