Industry Marketing Manager

About DXC


Join DXC Technology, the world’s leading independent, end-to-end IT services company, helping clients harness the power of innovation to thrive on change. DXC Technology serves nearly 6,000 private and public-sector clients across 70 countries. The company’s technology independence, global talent and extensive partner network combine to deliver powerful next-generation IT services and solutions. DXC Technology is recognized among the best corporate citizens globally.


Job Purpose


The Industry Marketing Manager is responsible for planning and executing a multitude of marketing programs – e.g. account intelligence gathering, demand creation, digital marketing, event marketing, reputation support and sales enablement – to drive the industry go-to-market strategy in support of Industry revenue targets and sales goals for DXC’s Americas Region. You will be responsible to develop, drive and evaluate regional industry marketing programs to build awareness and consideration, drive demand and advance pipeline for our technology-driven business solutions.


Please notice that for this position we can only consider applicants who have free access to Czech Labour Market.

Roles and Responsibilities

  • Align industry marketing strategies with business priorities to drive consideration of our industry-specific intellectual property and industry-relevant horizontal technology solutions
  • Translate sales objectives (both opportunity-based and relationship-based) into objectives and project plans for marketing support
  • Build, socialize and activate a dedicated marketing plan for each industry assigned
  • Provide ongoing data and insights on assigned industries, accounts and contacts within these accounts
  • Manage GTM initiatives, messaging and timelines to support product launches, as part of an integrated team working with product management to enable sales
  • Educate industry sales teams on the potential role of marketing
  • Participate in and sometimes drive Social Media initiatives
  • Execute marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own
  • Define where DXC should be present in the industry, develop plans and manage execution of events and other tactics
  • Plan client meetings, innovation days and provide presentation support
  • Understand which internal organizational marketing campaigns and assets to leverage for industry programs/campaigns in support of sales goals
  • Orchestrate and lead ongoing check-ins with Regional industry leadership to ensure marketing goals/objectives, and key initiatives remain on track, and discuss upcoming marketing plan requirements and modifications
  • Internally promote industry-specific engagement marketing plans, updating these plans based on sales executive collaboration (and sometimes securing additional budget from sales to execute)
  • Coordinate the direct involvement of other cross functional marketing resources as needed to ensure success for the industry go-to-market plan
  • Establish, track and measure marketing tactics and prepare monthly reports

Background and Experience Required

  • Experience in working closely with sales
  • 7+ years of marketing experience (10 preferred); 3+ years in Demand Generation or general Marketing Programs role
  • Experience working at or with creative agencies
  • Experience in leveraging online and social media technologies to drive awareness and build pervasive relationships
  • Experience with marketing automation platforms (Marketo) and marketing analytics
  • Proven record of partnering with sales to meet or exceed pipeline and revenue targets
  • Highly motivated individual who thrives in a fast-paced team, fluid environment and is readily adaptable to changing market and organizational conditions
  • Agency and budget management
  • BSc in Marketing, Communications or Business required

Technical Skills

  • Strong marketing automation platform experience, preferably Marketo
  • Strong organization and planning and program management skills
  • Versed in the use of CRM tools, preferably SalesForce and other sales tools (account planning, playbooks, etc.)
  • Database and analytics tools
  • Content management tools
  • Office Suite

Competencies

  • Ability to leverage data and insights in the development of marketing plans aligned to account strategies
  • Demand creation, both sales-led and marketing-led
  • Leadership
  • Negotiation
  • Goal and task prioritization
  • Strong oral and written communication skills
  • Team building
  • Problem solving
  • Social media planning and execution through Social Media team (appropriate, effective use of common social media sites and technologies)
  • Sales enablement

Benefits

  • Full-time career opportunity with growth potential
  • 5 weeks of holiday
  • Flexible and friendly work environment
  • Cafeteria system, meal vouchers, free beverages
  • Beneflex Card (leisure, travel, education benefit )
  • Multisport Card

Informace o pozici

Společnost
DXC.TECHNOLOGY LIMITED
Address
Pikrtova 1737/1a, Praha – Nusle
Required education: Bachelor's
Required languages: English (Proficient)
Benefits: Notebook, Contributions to the pension / life insurance, Meal tickets / catering allowance, Holidays 5 weeks, Corporate recreational facilities, Cafeteria, Refreshments on workplace, Contribution to sport / culture / leisure
Listed in: IS/IT: Application and system development, IS/IT: Consultations, analyses, and project management, Marketing
Employment form
Employment form: Full-time work
Contract duration
Contract duration: Permanent
Employment contract
Employment contract: employment contract
Employer type: Employer

DXC.TECHNOLOGY LIMITED, Claudia De Veis