Fortuna Entertainment Group was established in 2009 and became the largest Central European betting operator. Originally a Czech firm, it has grown into a holding company over time, and it now also operates on the Slovak, Polish, Romanian and Croatian markets with more than 6 thousand employees globally.

Group Marketing Innovation Specialist

Over the last two years, Fortuna Entertainment Group (FEG) marketing went through a transformation to build a solid foundation to enable scalable and automated customer life cycle management. We’ve taken an innovative approach and build a CLCM Hub which is now automating the majority of our marketing activities in business as usual.
Our approach towards innovation is to identify a problem, find the future-proof solution, prove the value and hand over to „business as usual“ operations. This is not easy and requires a very strong team with a broad range of skills as well as building strong relationships.
We want to fully utilise personalisation, artificial intelligence, evaluate the potential of augmented reality and more. This is across 5 countries and both online and in retail. Our aim is to become a market leader in marketing innovation.


  • Participate as well as drive – when required - internal marketing innovation development groups
  • Constantly develop yourself and learn new things as well as monitor and report on the newest trends in marketing innovation
  • Work closely with stakeholders; build/strengthen relationships internally as well as with external suppliers
  • Be comfortable in switching between different roles/responsibilities as required during marketing innovation projects
  • Ensure the right comms as well as the involvement of internal teams to achieve the right level of visibility as well as a smooth process of handover


  • A marketing or business degree, ideally with strong IT literacy
  • We’re not looking for a programme-level technical knowledge but good technical knowledge is a must
  • Fluent English (local languages an advantage – Czech, Slovak, Polish, Romanian, Croatian)
  • A proven track record in driving change within matrix organisations
  • At least 3 years experience in online/multi-channel marketing, ideally in a matrix organisation (with shared services and dotted line management/communications)
  • Strong analytical/commercial/numbers focus including experience of managing significant marketing budgets


  • Annual bonus
  • Benefit Cafeteria plan

  • Electronic meal vouchers
  • Discounts and promotions by our partners and Penta group companies (e.g. Dr. Max Pharmacies: Gold Partner)
  • Flexible working hours
  • Occasional home office
  • 5 weeks of vacation
  • An interesting and challenging job of a successful international group at the Prague headquarters (informal international teams, communication in English on daily basis)
  • No dress code
  • Relaxing zone (PlayStation)
  • Various events for employees (sports and corporate events, internal competition for tickets for sports and social events etc.)
  • Comfortable offices in the center of Prague with an impressive and very well-equipped building (a running track on the roof)
  • Individual development plan

Informace o pozici

Plynární 1617/10, Praha – Holešovice
Required education: Secondary education or professional training with a school-leaving exam
Required languages: English (Advanced)
Benefits: Bonuses, Cell phone, Notebook, Flexible start/end of working hours, Meal tickets / catering allowance, Holidays 5 weeks, Educational courses, training, Cafeteria, Refreshments on workplace, Contribution to sport / culture / leisure, Education allowance, Occasional work from home, Corporate events, Individual schedules of working hours, Self-organization of the job, Individual budget for personal growth, Dedicated time for innovations
Listed in: IS/IT: Consultations, analyses, and project management, IS/IT: Application and system development, Marketing, Direct Marketing, Product Manager, Webmaster, Product Specialist, Online Marketing
Employment form
Employment form: Full-time work
Contract duration
Contract duration: Permanent
Employment contract
Employment contract: employment contract
Employer type: Employer

FORTUNA GAME a.s., Tomáš Baierl